Episodic Reconstruction: MS Thesis PDF Print E-mail

A new thesis by M. S. Thomsen, A. Govender and B.L. Jacobsen  has been prepared on the method of episodic reconstruction for the study of consumer culture.  It is available from Amazon at "A shift in consumer research paradigms" in soft-cover and on-line from Aalborg Universiteit in PDF.


It details the anthropologic theory and the business aplications of episodic reconstruction as a novel and powerful tool to build insight in to customer value systems and thereby propel your company's efforts to innovate.