a tool-and-die manufacturer gathers the executives into a meeting and announces bad news -
But Levitt didn’t go far enough and ask “why do they want quarter-inch holes?”
We focus on helping clients build insightful and re-usable understanding of the customers’ demand ecosystem, the "outside-in perspective" and then to use that understanding to drive needle-moving growth.
New growth is only possible by delivering new value to new customers. And the meaning of ‘value’ can be quite difficult to find. As Henry Ford said, if he had asked his customers what they wanted, they would have asked for faster horses.
If you are struggling to successfully and serially innovate, contact us.
To learn more, and for help in implementing your own search for opportunities, please contact:
Royce W. Johnson, PhD
site architecture and technical advisor