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This e-mail address is being protected from spambots. You need JavaScript enabled to view it QuarterInchHoles began with an apocryphal story in innovation management as told by Theodore Levitt:

a tool-and-die manufacturer gathers the executives into a meeting and announces bad news - 
"Guys, I have bad news.  I have discovered that they don't want quarter-inch drill bits, 
they want quarter-inch holes."

But Levitt didn’t go far enough and ask “why do they want quarter-inch holes?”



QuarterInchHoles provides our clients with strategic innovation built on what their customers actually want, not just what they ask for.

We focus on helping clients build insightful and re-usable understanding of the customers’ demand ecosystem, the "outside-in perspective" and then to use that understanding to drive needle-moving growth. 

New growth is only possible by delivering new value to new customers. And the meaning of ‘value’ can be quite difficult to find.   As Henry Ford said, if he had asked his customers what they wanted, they would have asked for faster horses.  

If you are struggling to successfully and serially innovate, contact us. 

 

Contact Us

 To learn more, and for help in implementing your own search for opportunities, please contact:

 

 

Royce W. Johnson, PhD

Principal

 

E-MAIL (best) : 
 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
MOBILE: +1.210.859.6359
SKYPE: dr.royce.johnson
WEB: roycejohnson.com
 

 


 

 

Acknowledgements to:

Alex Sammons

site architecture and technical advisor