New growth is only possible by delivering new value to new customers. And the meaning of 'new value' can be quite difficult to find. As Henry Ford said, if he had asked his customers what they wanted, they would have asked for faster horses.
QuarterInchHoles specializes in resolving this dilemma of disruptive innovation. We use three stages of work to do so.
In Stage 1, starting with a framing question for your objectives and customer space, we apply anthropologic tools to capture and analyze the value and activity ecosystems of your customers and non-customers.
In Stage 2 we then use that knowledge to formulate platforms of opportunity for new growth. Those opportunities may be new products, or better brand positioning, or new market communication campaigns, or technology platforms, or ... .
In Stage 3, with business model canvas methods, we build playbooks for action, since business is done when orders are taken.
These stages take between 3 and 6 months to complete. Whether you are seeking disruptive or incremental innovation, the work is the same: know your customer, discover opportunity, build the business. Easy to say, hard to do.